Consultancy

Where Wine Strategy Meets Real World Service

We help venues and brands build wine programs that perform commercially and connect culturally. From concept development to long term execution, we turn ideas into experiences that last.

Graft Collab Agency is a UAE-based wine and beverage consultancy redefining how wine is positioned and experienced. We provide end-to-end support for venues and brands

From list curation and training to activations and strategy; blending structure and soul to create wine programs that drive culture, connection & commercial impact.

Our core offerings

We deliver tailored consulting services designed to support wine-focused hospitality businesses at every stage — from concept to opening, and well beyond.

Strategic Advisory

Wine List award preparation, community programming & long-term wine identity planning.

Wine Experience Design

Curated tastings, wine dinners, masterclasses & activations that deepen guest engagement and brand positioning.

Team Training & Education

Team Training & Education – Pre-opening bootcamps, monthly workshops & service-focused wine education that builds confidence and knowledge.

Beverage Program Development

Wine list design, supplier coordination, cost strategy & sourcing of craft, natural & biodynamic labels.

OUR CLIENTS

Curated the wine list, trained the team, and created tailored activations to elevate guest engagement.

Curated a food-first wine program and delivered staff training aligned with the venue’s community-driven identity.

Designed a food-pairing-focused wine list and led staff training for this vibrant Asian community venue.

Brought the wine bar concept to life through program design, training, and full opening consultancy support.

Developed a focused wine list and trained staff to support a high-energy entertainment-led guest experience.