Beyond
the Bottle.

Wine consultancy, brand management and education shaping wine culture across Dubai and the GCC

We’re a UAE-based wine brand agency on a mission to evolve how wine is experienced, positioned and celebrated in the region. From legacy estates to rising disruptors, we help brands shape a more meaningful future — beyond the bottle.

We Power the World's Finest Wine Brands

Uncork the Unexpected

We’re a full-service wine brand agency helping global producers thrive in the UAE. From brand launches and trade marketing to market education and unforgettable consumer activations. We build strategy, visibility and long-term value for the world’s most inspiring wine brands.

Manifesto

We believe the future of wine lies beyond the bottle — in culture, in community, in conversation. At Graft Collab Agency, we’re here to reshape how wine is introduced, understood and celebrated in the region.

We stand for:

Thoughtful disruption over tired tradition
Strategic creativity that builds real-world value
Honest storytelling that puts producers first
Hospitality as a force for education and experience
Shifting the narrative — not by shouting louder, but by connecting deeper
Partnering with brands that want to lead the change

Our work is rooted in purpose and executed with precision. We don’t just represent brands — we help them evolve, influence, and belong.

Let’s go further. Let’s go beyond.

Learn Wine Like a Pro. From the Pros.

Our education arm brings interactive, expert-led wine programs to beginners and professionals alike.

Learn Wine Like a Pro. From the Pros.

Our education arm brings interactive, expert-led wine programs to beginners and professionals alike.

Learn Wine Like a Pro. From the Pros.

Our education arm brings interactive, expert-led wine programs to beginners and professionals alike.

Our Craft. Their Success.

We collaborate with the world’s most ambitious wine brands to shape stories, launch unforgettable experiences and elevate products into icons.

Champagne Telmont

Strengthen Telmont’s presence in the UAE through a trade-first strategy, increase visibility among top F&B programs, secure new listings, and drive sustainable volume growth while reinforcing the brand’s environmental and artisanal positioning.

Maison Arnaud Boué

Introduce and scale a boutique Burgundy producer in the UAE premium on-trade, strengthen brand storytelling, and build a foundation for international expansion.

Sip, Read, Repeat

From artist interviews to sommelier tips, dive into our stories that blend design, wine and lifestyle.

Why I’m Starting This Diary (And What’s In It for You)

Blind or not to Blind, that is the question

October Recap

Naked truth after a fist full month as an MW student.

November wine recap from Riesling Snob.

The Vintage Report: 2025

The Pour Over | Issue 01: French Myths, English Bubbles & the Future of Wine Education

Chenin Blanc’s Paradox: Hero or Zero?

The Art of Wine

Glassware

RIEDEL PERFORMANCE PINOT NOIR (2 glasses)

AED. 230.00

Glassware

Riedel Veloce Riesling (2 Glasses)

AED. 240.00

Glassware

Riedel Extreme Riesling Set (2 Glasses)

AED. 225.00

Glassware

Riedel Performance Tasting Set (4 Glasses)

AED. 495.00

Wine Tools

Pulltex Cork Puller Vin O Line

AED. 55.00

Wine Tools

Pulltex Hybrid Corkscrew white (engraving option)

AED. 65.00

Wine Tools

Pulltex Pulltap’s 2F Wine & Champagne Matte Gold Opener

AED. 75.00

Wine Tools

Pulltex Button Lever Corkscrew Burgundy

AED. 55.00

Wine Books

‘The wines of Portugal’ by Richard Mayson

AED. 190.00

Wine Books

The wines of Austria (2nd edition) by Stephen Brook

AED. 190.00

Wine Books

‘The wines of Greece’ by Konstantinos Lazarakis MW

AED. 190.00

Wine Books

‘Biodynamic wine’ by Monty Waldin

AED. 190.00

Offers

Noble Rot Magazine Bundle – Issues 36, 37, 38 & 39

AED. 405.00

Offers

RIEDEL VERITAS SPIRITS (2 GLASSES)

AED. 149.00

Offers

RIEDEL HEART TO HEART CABERNET (2 GLASSES) LIMITED EDITION

AED. 165.00

Offers

RIEDEL HEART TO HEART RIESLING (2 GLASSES) LIMITED EDITION

AED. 165.00

Pour, Share, Connect

Join our Breakfast Wine Club – a space for tastings, events and authentic conversations around wine.

This error message is only visible to WordPress admins

There has been a problem with your Instagram Feed.