CASE STUDY

Maison Arnaud Boué

Maison Arnaud Boué

Introduce and scale a boutique Burgundy producer in the UAE premium on-trade, strengthen brand storytelling, and build a foundation for international expansion.

OBJECTIVE

Introduce and scale a boutique Burgundy producer in the UAE premium on-trade, strengthen brand storytelling & build a foundation for international expansion

Our full-service approach combines strategic positioning, trade engagement, and cultural intelligence to help wine and beverage brands break through the noise and connect with the right audiences. From securing premium on-trade listings to designing immersive brand experiences, we don’t just represent labels—we build legacies.

We specialize in boutique and craft-driven portfolios that prioritize authenticity, sustainability, and storytelling. Our work spans Champagne houses, Burgundy artisans, natural wine pioneers, and premium non-alcoholic beverages—brands that believe wine culture should be more than transaction, and more about connection.

With deep roots in Dubai’s luxury hospitality scene and a network spanning sommeliers, F&B directors, and lifestyle tastemakers, we turn market entry into market leadership. Whether you’re launching, scaling, or repositioning—we bring the strategy, the hustle, and the soul.

Scope & Actions

  • Developed a high-impact brand narrative centred on terroir, micro-parcels & Arnaud Boué’s artisanal winemaking philosophy.
  • Advanced educational materials
  • Led targeted trade immersions in Michelin venues, Luxury hotels & Chef-driven restaurants.
  • Built a structured sales and listing pipeline for the distributor, including objections handling, plating suggestions & premium upsell frameworks.
  • Activated a social-first content strategy to increase organic brand visibility among trade and collectors.

Results

  • +300% increase in first local order volume after onboarding with Graft Collab Agency.
  • Secured authorisation for global brand expansion, positioning Graft Collab as the strategic partner for new market reach.
  • Opened key flagship accounts in Dubai, including:
    • Atlantis The Royal
    • Jumeirah Burj Al Arab
    • Additional premium and Michelin-led programs
  • Achieved 8 prestige listings within the first 6 weeks.
  • Reached 100% sell-through of initial allocations for select Premier Cru and single-vineyard wines.
  • Elevated trade perception of Arnaud Boué, making it a preferred alternative Burgundy reference for sommeliers seeking quality with exclusivity