Graft Collab Agency

Building Wine Culture That Lasts

We work closely with brands and venues to shape wine programs, grow presence and build meaningful connections that turn first pours into lasting loyalty

CONSULTANCY

We’re a full-service wine brand agency helping global producers thrive in the UAE. From brand launches and trade marketing to market education and unforgettable consumer activations. We build strategy, visibility and long-term value for the world’s most inspiring wine brands.
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BRAND MANAGEMENT

From market strategy to trade activations, we manage your brand like it’s our own. We specialize in long-term growth for premium wine houses, bringing your identity to life across the Gulf region — consistently, creatively, and with real impact. 
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Recruitment

Great Wine Programs Start With Great People

The right people shape the right wine culture. We help place sommeliers, educators, and wine-savvy talent across key roles — matching ambition with ability, and brands with believers. 
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RECRUITMENT