Introduced Santa Carolina’s Chilean legacy through wines that reflect harmony, heritage, and expressive terroir across styles.
We’re Fans, Not Followers We Turn Brands Into Believers
Real advocacy begins with belief. We connect brands with the people who pour them, recommend them and return to them, creating lasting loyalty through shared experiences and meaningful engagement.
We don’t just work with brands — we believe in them.
At Graft Collab, advocacy means standing behind the people, products, and philosophies we truly connect with. We champion causes, craft, and culture, building not just awareness, but lasting emotional equity.
We tap into the power of memory, meaning, and identity — helping brands build moments that feel personal, rooted, and real. It’s less about marketing, more about building brand nostalgia from day one.
Through trade engagement, platform-building, and creative activations, we help your audience move from curious to loyal — from first pour to lifelong fan.
Because when something hits different, people remember.
And when people remember, they return.
In the spotlight were Schrader, Double Diamond & To Kalon Vineyards – presented through a curated global vintage masterclass and trade tasting in Dubai, led by Master Sommelier Jason Smith.
The experience unfolded across multiple premium touchpoints: a high-impact lunch masterclass at Milos in Atlantis The Royal, private trade dinners at Al Muntaha in Burj Al Arab and Riviera in The Lana by Dorchester, and intimate conversations with sommeliers, collectors, and the city’s top trade professionals.
TOM – Time Out Wine Market
We partnered with ANE to deliver end-to-end support at the TOM Wine Fair – providing sommelier expertise across exhibitor stands, moderating and conducting masterclasses plus ensuring seamless execution throughout the event. The activation brought together key trade, educators & media for a deep dive into terroirs through immersive tastings, brand storytelling & educational programming.
Introduced Santa Carolina’s Chilean legacy through wines that reflect harmony, heritage, and expressive terroir across styles.
Featured wines from Advini’s French estates in a regional masterclass focused on storytelling, terroir expression, and stylistic diversity.
Explored Rioja’s modern edge with Remírez de Ganuza, highlighting precision winemaking, bold structure, and innovative barrel selection.
Highlighted Napa heritage and precision farming through a focused masterclass exploring To Kalon’s iconic vineyard identity and expression.
Presented Schrader’s bold, single-vineyard Napa Cabernet through a tasting centered on power, pedigree, and cellar-worthy structure.
Led a tasting on Catena’s mountain viticulture, Malbec mastery, and their visionary role in modern Argentine wine.
Presented Rhône excellence through a masterclass highlighting biodynamic values, vineyard precision, and the house’s heritage-forward, modern approach.
Showcased Mas Den’Gil’s purity and Catalan soul in a tasting centered on craftsmanship, freshness, and artisanal finesse.
Explored Warwick’s Stellenbosch roots and First Ladies range through a masterclass focused on structure, storytelling, and bold identity.