OBJECTIVE

Strengthen Telmont’s presence in the UAE through a trade-first strategy, increase visibility among top F&B programs, secure new listings, and drive sustainable volume growth while reinforcing the brand’s environmental and artisanal positioning.

Scope & Actions

• Designed and executed a market-specific brand positioning strategy emphasising Telmont’s sustainability credentials, organic viticulture & craft-first champagne philosophy.
• Rolled out a structured education and immersion program for F&B teams, sommeliers, and bartenders, including sustainability storytelling modules and guided technical tastings.
• Conducted targeted portfolio masterclasses and vertical tastings to elevate brand understanding and trade advocacy.
• Introduced a systematic listing tracker, lead pipeline, and KPI measurement system for the distributor team.
• Supported listing drives by aligning with iconic hotel groups and leading fine-dining venues.

Results

• Secured multiple new listings across luxury, lifestyle & Michelin-led venues.
• Identified 88 lapsed or low-velocity accounts, enabling a renewed push with the distributor to recover market share.
• Achieved 17% increas in hand-sell confidence following staff immersion sessions (observed across both Telmont Réserve Brut and Réserve Rosé).
• Delivered trade-led volume uplift through targeted training, menu placements, and by-the-glass activations.
• Strengthened brand perception as a sustainable luxury champagne, increasing relevance with
• UAE trade and eco-conscious consumers.